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Counterpoint:二季度全球智能手机出货量2.714亿部,



Counterpoint:二季度全球智能手机出货量2.714亿部,同比下降24%

2020-07-31 15:44 来源:搜狐科技

YUANBIAOTI:Counterpoint:ERJIDUQUANQIUZHINENGSHOUJICHUHUOLIANG2.714YIBU,TONGBIXIAJIANG24%

CHUPIN | SOUHUKEJI

BIANJI | ZHANGYATING

7YUE31RIXIAOXI,SHUJUJIGOUCounterpointDEZUIXINBAOGAOXIANSHI,QUANQIUZHINENGSHOUJICHUHUOZONGLIANG2.714YIBU,TONGBIXIAJIANG24%,ZHEISHILISHIZUIKUAIDANJITONGBIJIANGSU。

SHOUYIYUZHONGGUOZAIYIQINGHOUDEKUAISUHUIFU,HUAWEICHUHUOLIANGCHAOYUESANXING,CHENGWEIQUANQIUDIYI。2020NIANDIERJIDU,HUAWEISHICHANGFENEYUSANXINGJUNWEI20%,DANHUAWEI5480WANDECHUHUOLIANGGAOYUSANXINGDE5420WAN。JULEJIE,HUAWEIDEFAHUOLIANGZAIQUANQIUFANWEINEIJINTONGBIXIAJIANGLE3%,ZAIZHONGGUODETONGBIZENGZHANGWEI11%。

ZHIDEYITIDESHI,realmeSHIGUONEIWEIYIYIGESHIXIANNIANDUZENGZHANGDEPINPAI。YOUYU6YUEOUZHOUHEYINDUDEJIGESHICHANGFUSU,BENJIDUrealmeTONGBIZENGZHANG11%。 TAMENYESHIBENJIDUZENGZHANGZUIKUAIDEPINPAI。

Counterpoint:二季度全球智能手机出货量2.714亿部,

PINGGUOiPhoneCHUHUOLIANGTONGBIZENGZHANG3%,SHOURUTONGBIZENGZHANG2%。GAIGONGSIiPhone 11DECHIXUZENGZHANGSHITOUYIJIiPhone SEDELIANGHAOXIAOSHOUKAIDUAN。SUOYOUDIQUJUNSHIXIANSHOURUZENGZHANG。

XIAOMIBENJIDUTONGBIXIAJIANG18%。XIAOMIZAI2020NIANDIERJIDUJIXUYINLINGYINDUZHINENGSHOUJISHICHANG。ZAI618GOUWUJIE,XIAOMITONGGUODALICUXIAOLAIBAOCHIQIZAIZHONGGUODESHICHANGFENE。

vivoZAIBENJIDUTONGBIXIAJIANG18%。 vivoZAIXINXINGSHICHANG(YOUQISHIDONGNANYA)ZHONGWENBUYINGDESHICHANGFENE。 VXILIEYIQIDUTEDEDINGWEIHEJIAGEBANGZHUGAIPINPAIZAIYINDUNIXIYA,YUENANHEYINDUDENGSHICHANGSHANGYINGDELEFENE。

OPPOZAIBENJIDUTONGBIXIAJIANGLE20%,DANSHI,YOUYUQIAXILIECHANPINZUHEDETUIXIN,TAZAIOUZHOUSHICHANGBIAOXIANLIANGHAO。

Counterpoint ResearchFUZONGJIANTarun PathakCHENG:“YOUYUXINGUANYIQINGZAOCHENGDEDUTESHICHANGGEJU,HUAWEIDEYISHIXIANZHEIYIZHUANGJU。YUOUZHOU,LAMEIHEBEIMEIDENGQITASHICHANGXIANGBI,ZHONGGUOSHIHUAWEIZUIDADESHICHANG,MUQIANZAIYIQINGHOUFUSU。SUIRANZHONGGUODEZHINENGSHOUJICHUHUOLIANGYETONGBIXIAJIANGLE17%,DANJIANGFUXIAOYUSHIJIEQITADIQUDE28%。SHOUHUIYUFUSU,HUAWEIDEYIJIXUZAIZHONGGUOFALI。MUQIAN,TADESHICHANGFENEZHANJULEZAIZHONGGUOSHICHANGJIEJINYIBAN(47%),JINCIYIXIANGJIUGONGXIANLEHUAWEI71%DECHUHUOLIANG,ERYINIANQIANWEI62%。RANER,ZAIZHONGGUOYIWAIDESHICHANG,QICHUHUOLIANGTONGBIXIAJIANGLE29%。HUAWEIZAIELUOSIHEWUKELANDENGDONGOUSHICHANGBIAOXIANLIANGHAO。DANSHISUIZHEZHONGGUOYIWAISHICHANGDEFUSU,HUAWEIYOUKENENGZAIWEILAIJIGEJIDUJIAONANBAOCHIZHEIYILINGXIANDIWEI。”

Counterpoint ResearchYANJIUFENXISHIVarun MishraZAIPINGLUNSHICHANGDONGTAISHIZHICHU:“YUDIYIJIDUXIANGBI,YIQINGZAIDIERJIDUDUIZHINENGSHOUJISHICHANGDEYINGXIANGGENGJIAMINGXIAN。ZHONGGUOZHEIGEQUANQIUZUIDADEZHINENGSHOUJISHICHANGBIAOXIANLIANGHAO,YINCI,ZHONGGUOZHANQUANQIUZHINENGSHOUJICHUHUOLIANGDEJINSANFENZHIYI(31%);ZHEISHIZI2017NIANDIERJIDUYILAIDEZUIGAOSHUIPING。DANGRAN,JINGUANZHONGGUOMEITIANDEXINGUANYIQINGXINZENGYIXIAJIANGDAOFEICHANGDIDESHUZI,BUGUOZHINENGSHOUJISHICHANGRENGRANZHIHUIFUDAOLEYIQINGQIANSHUIPINGDE85%ZUOYOU,ZHEIBIAOMINGXIAOFEIZHERENGCHIJINSHENTAIDU。

SUIRANZHENGTISHICHANGXIAHUA,DANZAIZHONGGUODETUIDONGXIA,5GJIXUZENGZHANG。 Counterpoint ResearchYANJIUFENXISHIAbhilash KumarZAITANDAO5GQINGJINGSHIZHICHU:“ 5GZHINENGSHOUJIDECHUHUOLIANGJIXUZAIQUANQIUZENGZHANG。BENJIDUHUANBIZENGZHANGCHAOGUO43%。 2020NIANDIERJIDU,5GZHINENGSHOUJIDECHUHUOSHENTOULVCONGSHANGYIJIDUDE7%TIGAODAO11%YISHANG。ZHEISHIYOUZHONGGUODEZENGZHANGTUIDONGDE。ZHONGGUODEZENGZHANGYETUIDONGLE5GYUNYINGSHANGTUICHUGENGYOUHUIDE5GTAOCAN,YIJIDUOGEPINPAIDEZHONGDUAN5GZHINENGSHOUJIDESHANGSHI。MUQIAN,ZHONGGUOZHAN5GCHUHUOLIANGDESIFENZHISANYISHANG。 5GSHOUJIDEJIAGEYEBEIHUAWEI,OPPO,vivoHEXIAOMIDENGYIQITUIDONGXIAJIANG,TAMENDOUYIZHONGDUANJIAWEITUICHU5GZHINENGSHOUJI。ZHEIJIANGJINYIBUTUIDONGZENGZHANGBINGCUJINWEILAIJIGEJIDUDESHICHANGFUSU。”

三星同比下降29%,这是因为其核心市场(包括拉美,印度,美国和欧洲)正遭受疫情和居家隔离的影响。但是,Counterpoint认为三星将在未来几个季度会恢复。随着经济的好转,三星将能拿回疫情期间被压抑的需求。对于发达市场,旗舰产品(Galaxy Note和S系列)将与中端5G产品组合一起成为其增长的主要动力。在中国品牌进入中端产品市场的欧洲市场尤其如此。返回搜狐,查看更多




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