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京东数码618战报:影音产品表现抢眼



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京东数码618战报:影音产品表现抢眼


京东数码618战报:影音产品表现抢眼

SHANGTUSHIJINGDONGJICHUDEYULEYINGYINSHUMACHANPINDEXIAOSHOUSHUJU,6YUE1RI-18RIXIAOSHOUETONGBIZENGZHANG100%YISHANG,JINCIYUZHINENGSHEBEITONGBIZENGZHANG117.5%DECHENGJIERJUYUDIER,KEWEISHISHITOUXIONGMENG。ZHEIQIZHONGERJIXIAOSHOUETOP5PINPAIFENBIESHIbeats、SONY、BOSE、SENHAISAIERHETIESANJIAO。ERJIXIAOSHOUETOP3DEDIANPUFENBIESHISANLIPUQIJIANDIAN、TIANYULIANDASHUMAZHUANYINGDIANHEAFTERSHOKZGUCHUANDAOERJIQIJIANDIAN。YINXIANGXIAOSHOUETOP5DEPINPAIFENBIESHIBOSE、MANBUZHE、HUIWEI、JBLHESONY。YINXIANGXIAOSHOUETOP3DEDIANPUFENBIESHIWANBOSHUMAZHUANYINGDIAN、WEISITINGYINGYINQIJIANDIANHENUOSHENGYINGYINZHUANYINGDIAN。

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再看销售额TOP3的耳机店铺,笔者认为这个结果非常重要,代表了如今耳机市场的新方向。天域联达是北京著名的老牌HiFi耳机店,而三力浦和AFTERSHOKZ的主营产品则是蓝牙耳机,从这个结果统计可以看出来耳机市场已经初步转型,在消费耳机领域,蓝牙耳机取代有线耳机已经是不可逆转之势,对于普通消费者来说,无线耳机的便利性已经超过了对音质的要求;而对于追求极致播放音质的消费者来说,HiFi耳机仍然是首选。在未来,耳机市场大致仍然会延续这样的格局,消费类耳机占大头,HiFi耳机则坚守一隅。

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YINXIANGXIAOSHOUTOP3DEDIANPUCHENGXIANCHULINGYIGETEDIAN,TAMENJINGYINGDECHANPINDABUFENSHIGUOCHANPINPAI,ERQIEHENDUOSHIXIAOXINGJIATINGYINGYUANXITONGHEKGEYINXIANGXITONG,HAIYOUGUANGCHANGWUYINXIANGCHANPIN。ZHEIXIECHANPINKENENGBURUBOSE、MANBUZHE、HUIWEI、JBL、SONYNEIMEYAOYAN,ZHIMINGDUYEYUANBURUNEIXIEPINPAIGAO,DANSHIJISHENGHUOZHONGTAMENDESHIYONGLVQISHISHIHENGAODE,YESHIFEICHANGJIEDIQIDE,BIRUGUANGCHANGWUYINXIANG,QISHIJIYONGCHUBINGBUZHIYUTIAOGUANGCHANGWUYONG,HENDUOXIAOSHANGPUYEHUIBATAMENBAIZAIDIANMENKOUFANGYINLEZHAOLAIGUKE。ZOULIANGCAISHITOP3DIANPUDETEDIAN。

写在最后:

JINTIAN,YIDIANSHANGWEIZHUDAODEGOUWUCHAOLIUYIJINGSHENKEYINGXIANGDAOLEMEIYIGEREN。RENMENZHUJIANXIGUANLEWANGSHANGGOUWUDEKUAIJIEBIANLI,ZAIDIANSHANGPINGTAISHANGGEZHONGSHANGPINXINXIYEKONGQIANDIWANSHAN,BANGZHURENMENGENGHAODIXUANZEHESHIDECHANPIN。JINGDONGFABUDE618ZHANBAOJISHIDUIHUODONGDEZONGJIE,TONGSHIYESHIYICIFEICHANGCHUSEDEXIAOFEIDASHUJUTONGJI,DUIYU3CXINGYEYOUZHEZHONGYAODEZHIDAOYIYI。YINGYINCHANPINCHENGWEI618HUODONGDEPAITOUBING,ZHANGXIANLEZHEIGEXINGYEDEFANRONG,GEJIACHANGSHANGYEKEYITONGGUOZHEICIHUODONGZONGJIEZHANLVEGUIHUADEDESHI,WEIXIABANNIANDESHENGCHANHEYINGXIAOJISHIZUOCHUXIANGYINGDIAOZHENG,YISHIYINGSHICHANGXUQIU。    

BENWENSHUYUYUANCHUANGWENZHANG,RURUOZHUANZAI,QINGZHUMINGLAIYUAN:JINGDONGSHUMA618ZHANBAO:YINGYINCHANPINBIAOXIANQIANGYAN

sound.zol.com.cn true 中关村在线 report 2837 日前,京东数码公布了2017年618数据战报。毫无疑问,每年的京东618大促,数码类产品都是重中之重,在今年的6月1日-18日期间,京东数码全品类整体总销量达2250万件,这个数字是相当惊人的。而在数码类产品中,娱乐影音产品又是热销生力军。京东数码618战报:影音产品表现...




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